Tag Archives: Hallmark greeting cards

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Hope for Hallmark® a Sabbatical from Likes…

It’s can’t be that difficult to actually write, with pen and paper a proper letter, or at least a note… of thanks.  The greeting card industry has survived for the last century, on sales of not only the printed version of birthday greetings,  but cards to celebrate other noteworthy (yes, pun is intended) occasions.

Store shelves and twirling spinners are filled full of lovely embellished cards, some worthy of framing and hanging on the wall. Every retailer seems to offer up the opportunity, lest one forget to commemorate an anniversary or console a friend who is under the weather.

Clever are the retailers who have “captive customers” such as those milling around at the local carwash. I admit to finding some of my best cards in these establishments. I had plenty of time too.  Not only were they washing my car, but changing the oil and checking the other fluids.

Ever intrepid, my local Danny’s Family Car Wash even had a windshield chip repair technician on site. I could read “War and Peace” whilst the tiny dings on my windshield were repaired and my windshield rendered safe from further damage. Unsealed chips might develop into unsafe cracks at any time and I needed to be prepared.

Back to my rant about how hard is it to actually communicate in written form. Many were certain that using email would be the death blow for the US Mail. Fortunately, spam in the form of mass mailing circulars will keep these couriers moving on the swift completion of their appointed rounds for many years to come.

When email to a friend failed to elicit a response, I spied her on the side Chat Bar that tells me who is logged into Facebook and sent her a message. She responded immediately.

Facebook, it seems, is the new communication platform by which many of our friends, a term used quite freely these days, utilize to spread their news, opinions, and post pictures of sometimes questionable taste.  Greeting cards are even posted on this massively viewed medium. Look out Birthday Alarm Greetings… your future may be in peril too.

I admit it… sometimes I have succumbed to clicking on the little thumbs up icon, better known as “liking”, when I felt compelled to let the friend know that I saw their post and enjoyed its content. I have even gone down the road of “sharing” posts of items that I truly “liked”.

My Home Page fills so rapidly with posts and people liking and sharing other people’s posts. One of my dear cousins recently called me out, for not responding to her comments on a post that I had commented on a day or so earlier.  I told her that some of my friends (she being a chief offender) post so prolifically that my fingers get tired scrolling down the screen trying to keep reading posts, as they pile into the column.

I can relate to another friend’s comment.   I feel like I am going down a To Do list each time I log into Facebook. I am compelled to click like on every post, so that my friends know I am paying attention.”  I liken this compulsion to the old anonymous doodle, KILROY WAS HERE, the graffiti made popular during WW II. Clicking on the little thumbs up or down lets everyone see that you were there… that you did indeed read the post and have marked it as such, so that all the rest of the friends know you were there as well.

Come on, admit it, you have clicked on the list of likes to see who else read an item posted by one of your Facebook friends.

A new concept is being shared around on Facebook… taking a hiatus from clicking on the LIKE button!

Imagine this. People are beginning to realize how hollow and mindless their attention to and appreciation for life events has become.  One friend stated she would stop for a week. On a later post she shared how difficult it was to not click LIKE! Maybe there is hope for the greeting card industry yet.

Spoiler alert!  I did notice that Hallmark has a Facebook page… along with all the other card companies.

I do see this as such a good step in a direction. It might lead to all sorts of random acts of communication. Two friends could call each other. OK… they’d probably TEXT. Make a  plan to get together. They’d sit down and have an actual conversation over a cup of coffee. A rich life experience, happening in person, in the moment, between two human beings!  WOW!

I was so taken with this idea that I “liked” it and “shared “it with all my friends on Facebook!

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